eMarketer: Fear Not the Cookie Monster

MarketingVox reports:

According to eMarketer's just-released "The Cookie Report," web advertisers and publishers must convince internet users of the benefits of cookies, which vast numbers of users are reported to regularly delete; unless consumers are convinced not to do so, the online ad industry could face major problems, according to the report. Consumers should come to understand that "cookies are harmless, that they don't violate privacy and that they are not a type of spyware."

Full story: http://www.marketingvox.com/archives/2005/07/20/emarketer_fear_not_the_cookie_monster/