Google Tests Longer AdWords Description

MarketingVox reports:

According to a post on ThreadWatch (via Search Engine Lowdown) an email invitation from Google offers selected AdWords beta testers the opportunity to use up to 200 characters in the description field - up from the current limit of 70 characters - in a bid to improve click-through. The poster surmises that the move may presage "a concerted attack" on Yahoo's advertiser base - "After all, the extra chars were (IMO) one of Ys strongest differentiators from the AdWords product."

Full story: http://www.marketingvox.com/archives/2005/08/04/google_tests_longer_adwords_description/.