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Gunning for Google: MSN Reveals Paid Search Plans

MarketingVox reports:

MSN officially announced that it is planning to launch a test version of a keyword bid management platform - MSN Keywords - in October, reports ClickZ. The pilot program will be limited to 500 marketers, by invitation only.

The news, anticipated for some months now, comes as Ask Jeeves on Monday announced its own PPC platform and Yahoo on Wednesday introduced its contextual ad network for small publishers.

All three are gunning for Google in what is among online advertising's fastest-growing segments - projected to rise 40 percent to $5.4 billion in the U.S. this year, from $3.9 billion last year, according to eMarketer, writes the Wall Street Journal.

Full story: http://www.marketingvox.com/archives/2005/08/05/gunning_for_google_msn_reveals_paid_search_plans/.

August 05, 2005 |

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